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Matrade revises eTRADE 2.0 guidelines to boost MSME participation

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Under the revised guidelines effective July 1, the qualification criteria for the two schemes under the programme – the Onboarding Scheme and the Digital Marketing & Training (DMT) Scheme – have been updated, says deputy chief executive officer (exporters development) Abu Bakar Yusof

MALAYSIA External Trade Development Corp (Matrade) has enhanced the guidelines for its eTRADE 2.0 programme to encourage more micro, small and medium enterprises (MSMEs) to take part.

Under the revised guidelines effective July 1, the qualification criteria for the two schemes under the programme – the Onboarding Scheme and the Digital Marketing & Training (DMT) Scheme – have been updated, says deputy chief executive officer (exporters development) Abu Bakar Yusof, according to Bernama.

“(This takes) into account the need for MSMEs to diversify their export markets and upscale exports through presence in various cross-border eCommerce marketplaces” he said in a statement recently.

Through the Onboarding Scheme, qualified Malaysian MSMEs will be eligible to utilise up to RM5,000 per company in the form of reimbursement for their expenses incurred in onboarding cross-border eCommerce platforms of their choice.

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As for the DMT Scheme, Matrade says qualified MSMEs will be able to receive up to RM20,000 per company in reimbursement for their expenses in conducting digital marketing activities to promote their products overseas and for eCommerce-related training programmes they choose to attend.

The initiative by Matrade to boost exports through cross-border eCommerce marketplaces started with the eTRADE Programme under the 11th Malaysia Plan from 2017 to 2020.

The programme had benefitted a total of 3,358 MSMEs.

More than RM300mil worth of export revenue was generated.


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